Dotterer Equipment receives Kubota Elite award

MILL HALL–Dotterer Equipment Inc. in Mill Hall was recently honored by Kubota Tractor Corporation with Kubota’s Elite Award of Excellence, the company’s most prestigious dealership certification and designation.

The certification program was created by Kubota’s senior leadership team in conjunction with its National Dealer Advisory Board to recognize dealers around the country that are providing customers with the “ultimate Kubota experience” from top quality equipment, to sales and financing, customer satisfaction and best in class service.

“Whether it is landscapers, contractors or large property owners, today’s customers expect equipment dealers to be top-notch, full-service partners. Kubota’s Award of Excellence program recognizes dealers that are already there, meeting and exceeding customers’ expectations,” said Todd Stucke, senior vice president, sales, marketing and product support for Kubota. “Simply put, they are our very best, and they’ve set the bar high. For that, we thank and applaud them.”

Unique to Kubota’s Award of Excellence program is its designation criteria. The advisory board and Kubota worked together to narrow down the criteria to 17 core elements that are the most critical for longevity, segment growth and overall business success. These 17 elements fall into five categories — customer service, financial operations, sales and marketing, building brand value and service.

There are two certification levels within the program: premier and elite. In order to be recognized with a Kubota Premier Award of Excellence, a dealership must meet all requirements and achieve at least an 80 percent compliance percentage within the five categories as listed above. To achieve the top “Elite” status level, dealers also must be a premier-certified dealer and achieve a total fiscal sales requirement.

“This is the third year of Kubota’s Award of Excellence program, and it is already setting a high standard that will pave the way for sustained growth and market segment leadership,” said Ray Villarreal, Kubota director of dealer development. “We have built a strong reputation for top quality on the manufacturing level and this award recognizes that Dotterer Equipment Inc. is delivering on the Kubota promise before, during and after the sale.”

Dotterer Equipment, Inc. is a privately owned, family-operated company with two locations, in Mill Hall and Honey Grove, Pa. Founded in 1952, the company offers a full line-up of outdoor power equipment and powersports, carrying several brands including Kubota, Stihl, Honda, Suzuki, Steiner, Land Pride. The team at Dotterer Equipment Inc. says it is dedicated to providing all customers with exceptional sales, parts and service support regardless of product brands.

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