Shop ‘Small’ on Saturday

W hy is it that in most of America, the large, “big box” retailers are located in malls or commercial strips, and not in downtowns?

Did you ever think about that?

It’s because downtowns and neighborhoods are where small businesses live … those entrepreneurs who dare to take on the mass commercial retailers and the internet.

They live because they are the backbone of this country.

Small Business Saturday is tomorrow and is quietly tucked in between Black Friday (today) and Cyber Monday, but it stands on its own as one of the most — if not the most– important shopping days of the year.

Sure, you’ll find large retailers in downtowns – they’re slowly getting the hint that downtowns mean something to communities.

But mostly, you’ll find neat little niche shops providing customized products and services as an alternative to large retailers.

A recent Small Business Saturday Consumer Insights Survey by the National Federation of Independent Businesses (NFIB) and American Express revealed that supporting local small businesses continues to be a priority for shoppers nationwide, with 55 percent of U.S. consumers saying they are aware of the day.

Moreover, 83 percent say Small Business Saturday inspires them to “Shop Small” all year long.

Those of us who are hitting the malls today should remember to visit local  merchants for their holiday shopping, too.

Small businesses represent over 95 percent of all U.S. employers, providing jobs for 58 million people.

That’s huge!

For many of them, the holidays are a “make-or-break” time — so let’s “make” time to “Shop Small.”