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Chamber and Tourism Update

PHOTO PROVIDED The paid Facebook advertisement that ran in May, pictured above, has generated a lot of interest for upcoming summertime music festivals such as Smoked Country Jam Music Festival, Kettle Creek Music Festival, and the Lock Haven JAMS Festival, as well as the City of Lock Haven’s free outdoor summer concert series.

Hold onto your hat – activities are kicking into high gear as summer weather is here and people are ready to put the pandemic in their rearview mirror!

I’m taking this opportunity to highlight some of our efforts to encourage people near and far to #Explore Clinton County, PA and make our area a favored destination:

— The Partnership’s Visitors Bureau recently published a 2021 Clinton County Events Booklet, which features information on more than 200 local events. To date, we’ve distributed 1,600 copies to Pennsylvania’s 14 Welcome Centers. These are the travel centers that greet people coming into PA from surrounding states. We’re placing copies at local attractions, and hospitality and other tourism-related businesses. We’ve also mailed Events booklets to the more than 2,000 people who own or lease camps in Clinton County, with the idea that if these folks know what’s going on, they’ll visit more often (we actually see this happening and have developed a good rapport with camp owners over the past several years).

— We continue to see a lot of iterest in our “Explore Clinton County, PA” marketing campaign on social media. We began placing paid advertisements on Facebook in and around 14 targeted eastern cities starting in January. We run a new ad each month. So far, the ads have led 22,400 people to our www.ClintonCountyInfo.com website. Overall, the ads have been viewed by close to 600,000 people.

Also drawing huge attention are the organic ads appearing several times a week on our “Explore Clinton County, PA” Facebook, Twitter, Instagram and LinkedIn social media pages. In fact, we’ve increased our overall Facebook page “likes” by 66% since January!

PHOTO PROVIDED The Explore Clinton County, PA Facebook advertisement running this month continues to promote the area’s wide open, fun and safe spaces.

— We are working with several organizations to welcome groups to Clinton County this summer and fall, including:

* The Durty Dabbers Motorcycle Club, which is hosting a national mototrials event in Farrandsville this weekend;

* The Short Wing Piper Club, hosting a national convention in conjunction with the Sentimental Journey Fly-in (and the Piper Aviation Museum) all next week;

* The Antique Auto Club of America will host a week-long “Lost in the Woods” tour locally the week of July 11; and

* The Keystone Trails Association will make Lock Haven home base for their Fall Hike Weekend October 15-17.

— Our office set up a promotional display at the Tioga Welcome Center during National Travel & Tourism Week. We will have an informational display at the New Student Orientation sessions at Lock Haven University. Five sessions will be held starting later this month through mid-July. We’re also planning to have a promotional display at the Clinton County Fair July 31-August 7.

— In partnership with the Clinton County Commissioners and County Planning Office, we announced $50,000 in Tourism/Recreation grants to 16 local organizations. The funds are being used to promote, market and grow local events and attractions.

We ask for your support as Clinton County businesses and nonprofits work to recover from the pandemic: attend local events — we have some amazing ones; become a volunteer at a local attraction or for an event — another huge need; be a great ambassador for Clinton County to visitors — we want them to become our new friends, make memories here, and come back again and again!

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