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Leadership Clinton County meets the media

PHOTO PROVIDED Leadership Clinton County members are pictured with members of the media during a discussion.

LOCK HAVEN — Leadership Clinton County participants in January explored the relationship between the media and the public, and discussed the tools necessary to improve communication between both.

Representatives from The Express and The Record newspapers spoke to the 18-member class, highlighting how businesses and organizations can work with the media to positively affect a community. Julie Brennan with the Clinton County Economic Partnership assisted with the discussion and provided guidance on how to write a news release and public service announcement. The group also spoke with Dave Stratton, co-owner of WQBR-Bear Country Radio 99.9, where they learned about broadcast communications.

Elizabeth Arnold and Doug Spatafore, both from Lock Haven University, spoke to the class on the importance of public relations and how to use it effectively. They also helped the class better understand how to use social media as a tool to promote their business/organization.

Sponsors for this month’s Leadership session include Berkshire Hathaway Energy; Clinton County Commissioners; Clinton County Community Foundation; Clinton County Economic Partnership; First Quality; Leadership Clinton County Alumni Association; M&R Contracting, Inc.; M&T Bank; PPL Electric Utilities; Terrapin Care Station; and UGI Central Penn Gas, Inc.

Leadership Clinton County is a comprehensive leadership development program for adults living and/or working in Clinton County. Organized by the Clinton County Economic Partnership, the Leadership program is now in its 21st year, with 263 graduates. For additional information on Leadership Clinton County, contact April Bittner at 570-748-5782.

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