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UPMC and Weis Markets partner to create ‘Healthy Susquehanna’

PHOTO PROVIDED Patti Jackson-Gehris, vice president, Strategy & Business Development, UPMC, and Ron Bonacci, vice president, Advertising and Marketing, Weis Markets, show off some of the recent harvest from UPMC’s community garden plots located at the River Valley YMCA in Williamsport.

WILLIAMSPORT — UPMC and Weis Markets have teamed up to launch “Healthy Susquehanna,” a regional educational campaign aimed at raising health awareness in the five-county region of north central Pennsylvania through social media. The campaign focuses on addressing chronic health conditions, such as heart disease, diabetes, and obesity, in Clinton, Lycoming, Northumberland, Potter, and Tioga counties.

Tapping into the organizations’ combined social media presence, Healthy Susquehanna offers local health news, affordable grocery shopping tips, and unique content from Weis and UPMC dietitians including easy recipes, shopping experiences, and cooking demonstrations conveniently on Facebook, Pinterest, and Instagram. Baldwin Publishing, a Pennsylvania publisher of nutrition-focused content, will also contribute with engaging health and wellness content.

“We share a common passion for wanting to improve the health of our communities,” states Patti Jackson-Gehris, Vice President, Strategy & Business Development, UPMC, “Together we can educate our communities on how a healthy lifestyle can improve many common health issues such as heart disease and diabetes, and we want to do it in a fun and engaging way.”

This unique partnership is a joint effort between the region’s largest hospital and grocer to harness the power of their partnership to influence local behaviors. Healthy Susquehanna will feature daily social media channel posts with information on accessible healthcare services, healthy activities, tips for health living, promotions, and nutritious recipes available in this region.

“We’re committed to helping our customers and neighbors learn more about health and wellness, particularly the ways that help them address chronic health conditions,” said Ron Bonacci, Weis Markets Vice President of Advertising and Marketing. “That’s why we are pleased to be working with UPMC on a project that helps customers shop for products that facilitate a healthier lifestyle.”

For more information and to see the latest posts, like Healthy Susquehanna on Facebook and Pinterest.

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