Laufey created a ‘third space’ with her annual fan event, ‘A Very Laufey Day.’ Then it exploded
NEW YORK (AP) — It was 2023 when Laufey, the Icelandic singer-songwriter known for her neoclassical jazz-pop, decided to create a global fan event. Her second album, “Bewitched,” was soon to be released and she wanted to do something big to celebrate it. But more than that, she says, she “wanted to find a way to get my fans out of their homes, and to really follow an itinerary of my perfect idea of a day and have the music from ‘Bewitched’ follow it.” And thus, “A Very Laufey Day” was born. Each year, the Grammy-winning singer curates itineraries for different ...