The one thing Americans agree on at dinnertime
What do Gen Z and baby boomers have in common? A recent survey from the Food Industry Association finds 55% of consumers, regardless of age, cite comfort food as their top priority when cooking at home, while fast preparation time came in second. In a period marked by economic anxiety and uncertainty, Americans are turning to familiar dishes not just for sustenance, but for reassurance. The economics of playing it safe The comfort food trend doesn’t exist in a vacuum. It’s tied directly to how people feel about their finances. The FMI data, cited in IFT’s Food Technology ...