WILLIAMSPORT — An out-of-court settlement has been reached in the federal lawsuit brought against Woolrich Inc. and Woolrich International by its former president and CEO.

No terms were disclosed in the filing last week in U.S. Middle District Court.

Nicholas P. Brayton, who was CEO and president from 2012 until May 2019, had accused the company of spreading false information about it and him.

Judge Matthew W. Brann in June had ordered a halt to the litigation pending further order of court.

That order followed an arbitrator’s ruling that all claims and counterclaims fell under the arbitration provision of the severance agreement with Brayton.

Brayton, who now lives in Louisville, Ky., contended in his suit dissemination of marketing materials provided with each product purchased that contain his name opens him up to potential liability.

He claimed he had no knowledge the company was continuing to use the misleading marketing materials for 20 months after his separation in 2019.

The e-commerce division was responsible for disseminating the materials and it reported to Woolrich’s team in Europe and an individual in the company’s New York office, he said.

Brayton contended his name and likeness as a lineal a descendant of John Rich, the company founder, have commercial value.

Unauthorized use of his name and signature on deceptive advertising that included the woolen mill still is operational is a financial benefit to the company and damages his character and reputation, Brayton claimed.

His suit alleged violations of the state’s Right of Publicity Statute and Unfair Trade Practices and Consumer Protection Law, invasion of privacy by misappropriation of identity, false advertising and unjust enrichment.

The former family-owned company founded in 1830 was acquired in 2016 by its European partner W.P. Lavori in Corso.

Manufacturing activities at Woolrich ceased two years later when the oldest continuously operating vertical woolen mill in the United States shut down. Offices and a company store still remain there.