The global grilling flavors Americans are only now catching up to
The global barbecue seasoning market will surge past $9 billion this year, fueled by a massive consumer appetite for international flavors. Home cooks are rapidly shifting away from predictable salt-and-pepper rubs, favoring complex, globally inspired profiles. While exciting flavors represent a thrilling new frontier for Western backyards, most of them are ancient, time-tested foundations of open-flame cooking in cultures around the world. North America dominated the barbecue seasoning market in 2025 with a value of $3.8 billion, with the United States driving much of the growth. ...