Don’t be afraid
While watching the Redskins (Oh, I mean “The Commanders”) game over the weekend, I noticed a lot of the commercials seem to want to scare you into buying their product. At the very end of the commercials, fear seems to be the overriding motivation of why you should buy their product. I counted five pharmaceutical commercials, each warning us that if we didn’t take their shots, use their pills or apply their ointment, we might never be cured of the sickness that was coming our way. In another commercial advertising a different product, one couple warned us if we didn’t ...